Who we are

Born out of a pandemic, a few viral tweets and one guy’s bet on himself, Bad Brain is a digital consulting firm specializing in all things social media. From Spiderman pointing memes, to active account management, to long-form digital content, we offer a full-service approach that specifically caters to what you or your brand needs to get noticed, followed and loved.

Bad Brain is founded by Bailey Carlin, a former high school English teacher turned social media expert with stops at Sports Illustrated, the XFL (RIP) and Barstool Sports. Why head out solo and give up health insurance and a stable paycheck during the most uncertain time he’d ever seen? Well, (and I’m cutting the third person thing here because this is Bailey typing this and it is weirding me out) I was frankly sick of passing on awesome opportunities to work with great people on things I care about.

Why “Bad Brain” for a name? As I sat in a therapy session in 2018, tears in my eyes and head in my hands, I asked my therapist why I had to be given such a bad brain. She replied with, “Bailey, I have seen many bad brains, if that’s what you want to call yours, do very great things and you are absolutely not an exception.” It has taken a long time for me to believe what Dr. Pat told me that day, but I think we are there.

Bad Brain provides full service coverage of any and everything that exists across any social media platform. This can be full service channel management, high-level advisory consulting, video/content creation…as I said…anything. You need it, we do it.